What is Pre-Production?

Pre-production involves the myriad of complex planning aspects of video production before filming begins. Think of pre-production as sitting down to design your dream home with an architect.  It’s the crucial first step in insuring the vision is brought to life through to production.

Taking into consideration style, tone, voice, key messages and visuals, our highly collaborative and thorough process will not only streamline production, but moreover, it will refine your message, ensuring that the final cut is on brand and highly effective. 


1. Logging the footage. Cutting the story. 


2. Script & Storyboard


3. Scouting & Casting