Your training video is more than a short piece of film. This video will be the reference point for everyone that views it. All of its good points will positively reinforce your team over and over again in the future. In order for your video to make an impact, following a four step processes will eliminate headaches and create the impact you are looking for.
One – The Plan
Begin by outlining your plan for the video. This is not the time to write a script because you will not know what to say or even if you are going to say anything. For instance, you need to decide first whether this will be a presentation made with PowerPoint or with actors. There is no right or wrong choice here. The proper presentation format varies for each training video but you need to make a firm decision about that format before the first camera is every turned on.
Two – The Script
This step still applies even if you are using PowerPoint, slide or other images rather than actors. Do not forget that the script will entail more than just dialogue. You may need sound effects, props, timing, transitions and other additions. Have a producer review the script even after you think it is perfect. An extra pair of eyes may see many opportunities to save money in the production, improve the message and avoid rookie mistakes.
Three – Rehearsal
If you will be using actors, rehearsal is essential. Even though you can use digital film, actors must have time off-camera to learn their roles and practice their lines and movement. Otherwise, the actual filming process can become very frustrating, labor intensive and what should take a couple of hours can take days when rehearsal is neglected.
Rehearsal is also a good time work out bugs, hear how a script sounds and make adjustments. In short, rehearsal is putting intention behind the video.
Four – Filming
Set the date for the shoot. Be present throughout filming even if you are using a director.
In post-production, go through the video and make sure that it follows the script and you are involved in on the spot changes. A professional production company can discuss how sequences will be shot a later edited.
Five – Editing
One of the great benefits of using a professional production company is in the editing. Editing is the process of creating an actual story with the footage. This is the step where music and transitions are added and time is managed. Sloppy or amateurish editing is distracting to the audience and therefore distracting from the message.
While this is a simple overview of the training video production process, it’s important to know, the best videos are created based on the best planning. The more work you do before a camera is turned on, the better the end result. At Pro One Media Productions in Phoenix, we know how to walk you through each step, effortlessness and affordable to create a training video the holds the attention of your audience and communicates the message you want. Find on us on Facebook to learn more.