Eight Reasons why to Include Video Production In Your Marketing Plan.
Nothing spreads online like video. Once it is produced it can keep selling with no additional expense.
Cost effective. Dollar for dollar online video production is possibly the best place your business can invest your marketing money. comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released November 2009 data from the comScore Video Metrix service, showing that more than 170 million U.S. Internet users watched online video during the month. Online video viewing continued to reach record levels in November with nearly 31 billion videos viewed during the month.
Organic traffic to your website. Video is an excellent way to drive traffic back to your website or blog. Video has less competition with Search Engine Results pages so you have more opportunity to rank well for your videos keywords.
Ease of distribution. There are dozens of free video sharing sites. There are also video distribution services where you can upload it once and save lots of time.
Increased time on the time visitors spend on your site. Most of us are aware of the bounce rate of our websites. Video will make visitors stay longer and delve deeper into our sites.
Retention of Information. Prospects retain 70% of what they see and hear of our message to them. That is 3-7 times greater than having a message they have to read.
Perceived value. Marketing with video sets you apart from your competition. Video is often less expensive that a print ad in a magazine.
Anytime access. One of the best things about using video that is always online 24/7 communicating your message in accurate concise way.
